How are modern loyalty programs integrating social media?

Social media today is a huge part of our lives and we spend countless hours a day on various social media platforms building relationships in some form or the other. Whether it is updating our own profiles, liking someone else’s, looking for offers / deals or engaging with our favorite brands; social media is like … More How are modern loyalty programs integrating social media?

Top Loyalty Programs in terms of number of Members

There are good loyalty membership programs and then there are great ones. The good ones offer you a pleasing experience with freebies, rewards, cashbacks and upgrades. However, just once in a while, you come across membership programs which truly take care of you in all respects – your money, experience and value they give and … More Top Loyalty Programs in terms of number of Members

Do the ‘buy 5 get 6th free’ kind of Loyalty Programs work?

If you are a frequent caffeine lover, dining fanatic, shopaholic or a spender in general, you would have definitely come across ‘buy 5 drinks, get 6th FREE’ kind of loyalty program incentives. But do these kind of memberships really work? There is an old saying: in marketing the three most powerful words are — win, … More Do the ‘buy 5 get 6th free’ kind of Loyalty Programs work?