Millennials as they are rightly called or generation ‘Y’ so to say; expect a more personalised and evolved approach from brands they interact with in their day-to-day life. Given they are fast paced, lazy to do hard work, have short engagement span, lose interest quickly, love speed and expect the world to be handed over to them, they are equally impressed with the companies and programs that echo the same synergy. … More What Millennial’s today look for in a loyalty program?
Customers today are digital, smart, aware and need quick solutions. They desire seamless, compelling and more personalised brand experiences be it the airline they chose to fly or the grocery store they buy from. … More Future of Loyalty Programs