Do Loyalty Programs push a consumer to spend more?

How many times have you really availed lucrative offers or deals at the stores you regularly shop from? Offers such as buy 2 get 2 free or buy for X amount and get 1-litre oil free or get a Y% discount on your total bill do tempt us to make more or additional purchases. … More Do Loyalty Programs push a consumer to spend more?

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Is going All Mobile the best way to manage Loyalty Programs?

Passé are the days when for every little need you had to step out of your cosy couch and buy stuff or make payments. From shopping through varied apps, ordering food and groceries, booking online to reserving a table at the restaurants and of course making the due payments; we today do most of our … More Is going All Mobile the best way to manage Loyalty Programs?

Technology evolution in Loyalty Programs!

Loyalty programs have evolved through their history, they used to reward customers for spending a certain amount, but today are so much more. Loyalty and rewards programs have been a commonplace in the society since time immemorial. From the traditional brick and mortar copper tokens which started in the late 18th century, moving to 19th … More Technology evolution in Loyalty Programs!

How are modern loyalty programs integrating social media?

Social media today is a huge part of our lives and we spend countless hours a day on various social media platforms building relationships in some form or the other. Whether it is updating our own profiles, liking someone else’s, looking for offers / deals or engaging with our favorite brands; social media is like … More How are modern loyalty programs integrating social media?

Top Loyalty Programs in terms of number of Members

There are good loyalty membership programs and then there are great ones. The good ones offer you a pleasing experience with freebies, rewards, cashbacks and upgrades. However, just once in a while, you come across membership programs which truly take care of you in all respects – your money, experience and value they give and … More Top Loyalty Programs in terms of number of Members

Do the ‘buy 5 get 6th free’ kind of Loyalty Programs work?

If you are a frequent caffeine lover, dining fanatic, shopaholic or a spender in general, you would have definitely come across ‘buy 5 drinks, get 6th FREE’ kind of loyalty program incentives. But do these kind of memberships really work? There is an old saying: in marketing the three most powerful words are — win, … More Do the ‘buy 5 get 6th free’ kind of Loyalty Programs work?

How to get more out of your Loyalty Programs

Have you ever wondered how could you maximize your benefits and rewards from the existing loyalty membership programs you own? Or the new ones you wish to sign up for? Here are some quick tips! Whether you are doing your grocery shopping, revamping your wardrobe, going for a holiday, heading for a business meet, shopping … More How to get more out of your Loyalty Programs

Can a mobile app enhance a customer’s loyalty experience?

In today’s device-driven age of what’s app, tweets and snapchats, whether it is a big box store or a small retail establishment, companies are speedily venturing into making their products/services convenient and more accessible to their customers; via the most sought-after solution – a mobile app. But are all apps user-friendly and bring superior value … More Can a mobile app enhance a customer’s loyalty experience?